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Pink Arrow Project tops million dollar mark

4:16 PM, Jul. 31, 2012 EDT

LOWELL, Mich. (WZZM) The Pink Arrow Project turns five years old. And the grassroots fundraising effort in Lowell to help cancer patients has now raised more than a million dollars.

What began as a memorial project to former Lowell teacher and track coach Kathy Talus has taken on a life of its own. "I've had two grandparents who have had cancer," says Lowell High School junior Kanon Dean. "That's a motivation. But to me the project isn't necessarily about raising money. It's about the community mindset it creates. If you have cancer in Lowell or Kent County or West Michigan, you're not going to go through it alone."

2012 Pink Arrow tee-shirts and sweatshirts are on sale in different styles. They can be custom-lettered to honor cancer victims. 100 percent of proceeds raised by the Pink Arrow Project go to benefit Gilda's Club and cancer patients. "I think everyone realizes that whatever we're doing is working," says Lowell High School senior Doug Nordman. "The community appreciates it and the money goes to a good cause. It's influencing communities around us to do the same. Around the world actually."

Tuesday's Community Day in Lowell featured games for kids, a blood drive and organ donation registration. The fifth-annual Pink Arrow Pride football game will be played September seventh against Grand Haven High School.